The last few years have seen an explosion in the numbers of internal comms pros using video as a primary tool for employee communication.
But often, video is seen as expensive and requiring too much time to produce. Especially for those who haven’t attempted even one corporate video.
So, how can you include video in your comms mix on little to no budget when you have only a few hours to spare?
Here’s a few of the myths surrounding video production and how you can quickly and easily produce effective videos on a shoestring budget:
Myth 1: Who will make our video? Video agencies are really expensive
Fact: yes, you can hire an agency if you have the budget, but it’s often quicker to teach yourself the basics and make the video yourself! By investing the time upfront to teach yourself how to script, film and edit, you’ll save hours of time in the future each time you need to make a new video.
You’ll also save time briefing the agency and going backwards and forwards on edits to produce the final cut. You know your business better than any agency so it’ll be easier for you to know how you want the final video to look.
These days, a video doesn’t have to be super-polished to be effective, something produced in-house on basic equipment can be just as effective as something produced professionally by an agency. It’s about getting your story right and the message targeted to your audience.
Myth 2: I work in comms, I can’t make videos!
Fact: our roles are changing! Video production is becoming an essential skill and it’s not that hard to learn. There are lots of online tutorials for video production so there’s no excuse not to upskill.
Start slowly, film a piece to camera by an executive and have a go at top and tailing (trimming the start and finish of the video) and adding some simple titles.
Myth 3: We need lots of expensive professional filming equipment
Fact: Not true. You can use your iphone or ipad to make a video. If you have slightly more budget you can of course use a video camera to film. You can also hire equipment for a day or however long you need it, since you may not make enough videos to justify purchasing equipment upfront.
Otherwise if budget – invest in a basic camera and tripod, some lights if you can stretch to it. A hard drive to store your footage so it doesn’t clog up your PC is very useful, as are some spare memory cards.
As mentioned in myth 1, your video doesn’t need to be polished to be effective. Look what reporters from the Daily Telegraph are doing with just an iphone and some add-on equipment.
Myth 4: We need editing software, that’s going to cost a lot and it’s really hard to use
Fact: Start off with one of the most simple editing softwares the imovie app (c. $5 in the app store) to edit your movie on your ipad or iphone.
Myth 5: It’s going to take a long time
Fact: Okay, so making your first video will take a long time, but as you progress you’ll get quicker and quicker at using the equipment and the software. Keep the video short (it’s much more effective) and be realistic about what you’ll be able to achieve with your time and budget.
More importantly, thoughtful, timely, videos are worth the investment in time because certain messages simply do not have the same effect in an intranet news story or email. Video is becoming content consumption of choice for employees and done well, you will reap the rewards of your efforts.