Category Archives: strategy

3 quotes on brand purpose from PR Moment’s PR pros event

Last week’s PR Moment ‘brand purpose’ event brought together speakers from M&S, BMW, Lexis Agency and Ladbrokes Coral to share how and why brands develop their purpose and how this impacts communications.

So, what did the PR pros have to say on this topic? Here’s my top four quotes from the event. Continue reading

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Posted in Brand, Corporate communications, strategy | Leave a comment

Do our internal comms need a diet?

Just a few years ago an internal comms strategy was akin to the ‘three square meals a day’ approach. It was designed to be hearty and filling, with enough nutritious energy to sustain employees throughout the working week. Sure, there … Continue reading

Posted in Employee communications, Internal communication, strategy | Tagged , , , , , , , , | 3 Comments