Category Archives: Reputational risk

When good comms go bad: is it ever okay for your CEO to dress up as superman?

What are your thoughts on this video below, leaked from NHS (HEY) Hull & East Yorkshire Hospitals Trust? It was released to staff at the Trust to promote ‘Work-out at Work Day’ and features Chief Executive Phil Morley dressed up as superman … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, Internal communication, Reputational risk | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Why your marketing team should not be controlling social media

Over the last few days Aussie clothing retailer Target has been the latest in a long line of brands to suffer the backlash from a foray into social media. Marketers from the company pushed Target’s latest product line – girl’s … Continue reading

Posted in Corporate communications, Facebook, Reputational risk, Social Media | Tagged , , , , , | Leave a comment

Social media: The tricky thing is the policy…

As more and more businesses reap the benefits of engaging with their customers through social media, so follows the rush to rein in how employees should behave in this arena – not only whilst at work, but in a social … Continue reading

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