Category Archives: Gamification

What new skills did you learn as a comms pro in 2013?

As December rolls into place on my iPhone calendar, I started to reflect on my year at work. I’ve worked in various roles in internal and external communications, PR and journalism since 2000, but never before has my skillset needed … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, External communications, Gamification, Internal communication, Social Media, Stakeholder management | Tagged , , , , , , , | 1 Comment

How to introduce gamification where you work: an enterprise case study

In late May, a small team at AMP launched a ‘Mystery-gami’ game. It was an experiment in gamification for all involved – a first for AMP internally – and with little expectation of its success. The game ran for a little … Continue reading

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The long game: Why gamification is now a strategic management tool for business

Until this week, I’ve been a total gamification cynic. My early memories of ‘gaming’ are the nightmares my brother had after playing Trolls on our family Commodore 64. So, why would we want to use gaming at work? Why would … Continue reading

Posted in Employee communications, Employee engagement, Gamification, Internal communication | Tagged , , , , , , , , , , , | 2 Comments