Category Archives: Corporate communications

3 quotes on brand purpose from PR Moment’s PR pros event

Last week’s PR Moment ‘brand purpose’ event brought together speakers from M&S, BMW, Lexis Agency and Ladbrokes Coral to share how and why brands develop their purpose and how this impacts communications.

So, what did the PR pros have to say on this topic? Here’s my top four quotes from the event. Continue reading

Posted in Brand, Corporate communications, strategy | Leave a comment

What new skills did you learn as a comms pro in 2013?

As December rolls into place on my iPhone calendar, I started to reflect on my year at work. I’ve worked in various roles in internal and external communications, PR and journalism since 2000, but never before has my skillset needed … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, External communications, Gamification, Internal communication, Social Media, Stakeholder management | Tagged , , , , , , , | 1 Comment

Tackling information overload

This excellent post on blog Creative Communications provides a great summary of one of the major challenges facing business communication today: ‘information overload’ I particularly like the final paragraph: “When people complain about information overload I don’t think it’s so … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, Internal communication | Tagged , , , | Leave a comment

When good comms go bad: is it ever okay for your CEO to dress up as superman?

What are your thoughts on this video below, leaked from NHS (HEY) Hull & East Yorkshire Hospitals Trust? It was released to staff at the Trust to promote ‘Work-out at Work Day’ and features Chief Executive Phil Morley dressed up as superman … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, Internal communication, Reputational risk | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Speaking then blogging – what’s wrong with that?

Tesco PLC Group CEO Philip Clarke delivered an inspiring speech at the FT Innovate event in London yesterday. His theme was around innovation in the workplace and you can read the full transcript of his speech here. Shortly afterwards, Mr … Continue reading

Posted in Blogging, Corporate communications, External communications, Social Media | Tagged , , , , , , , , , , , , | 1 Comment

Why Aussies and Brits don’t speak the same language

  Brits and Aussies: We speak the same language…..don’t we? When I arrived in Australia from the UK two years ago, I assumed the transition to the corporate communications industry here in Oz would be simple. After all, we speak the … Continue reading

Posted in Corporate communications, External communications, Language, Media relations | Tagged , , , , , , , , , , , , | 1 Comment

Why your annual employee conference is the most important internal communication channel you have

Fresh back from a two-day employee conference I’ve been thinking about how important these events are as part of an annual internal comms calendar. I think most businesses have moved on from conferences that are simply departmental update followed by … Continue reading

Posted in Corporate communications, Employee communications, Employee engagement, Yammer | Tagged , , , , , , , , , , , | 1 Comment