Who needed Glasto this weekend when the internal comms industry had its very own festival…..a festival of conversation at The Big Yak 2014.
And what a conversation it was, with more than 150 new people to meet, exchange ideas with and problem-solve our challenges.
Here’s five of the biggest take-aways from my Big Yak day:
1) Digital literacy was the biggest theme of the day for me.
“Every single role I see coming through, has some element of digital in it now” ~ Michelle Morgan, VMA Group
I facilitated one of the first sessions of the day, ‘The future role and skills of IC’. During that discussion, it was quickly clear that every single person in the room has had their role impacted by digital and social. We spoke about needing to build relationships with our IT departments, understanding in detail the various ESN tools available and the race to learn the language of digital. This theme continued throughout the day, with barely a moment that passed without some reference to digital or social. It got to the point that in the last session of the day we tried so hard to talk about something other than social media!
2) The role of IC continues to grow
Our role and skill-set is expanding rapidly. When we describe what we do, we’re now ‘building relationships across our organisations’, ‘listening’, ‘managing stakeholders’ and ‘coaching our leaders’. We’re ‘acting as change ambassadors’ and ‘facilitators’. We’re ‘measuring value’, ‘increasing our analytical skills’.
Wow! The scope of our role in IC is ever increasing. But one thing we all agreed upon – it’s a really, really exciting time to be a part of this industry!