Monthly Archives: June 2013

How to introduce gamification where you work: an enterprise case study

In late May, a small team at AMP launched a ‘Mystery-gami’ game. It was an experiment in gamification for all involved – a first for AMP internally – and with little expectation of its success. The game ran for a little … Continue reading

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When good comms go bad: is it ever okay for your CEO to dress up as superman?

What are your thoughts on this video below, leaked from NHS (HEY) Hull & East Yorkshire Hospitals Trust? It was released to staff at the Trust to promote ‘Work-out at Work Day’ and features Chief Executive Phil Morley dressed up as superman … Continue reading

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The long game: Why gamification is now a strategic management tool for business

Until this week, I’ve been a total gamification cynic. My early memories of ‘gaming’ are the nightmares my brother had after playing Trolls on our family Commodore 64. So, why would we want to use gaming at work? Why would … Continue reading

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